One of the primary reasons web maintenance is so important is the risk of broken links. Over time, as your website grows and evolves, links can become outdated or point to content that no longer exists. This can frustrate users and damage the overall user experience, ultimately hurting your website's search engine rankings and credibility.
Additionally, failing to regularly update your website's content, software, and security measures can leave a website vulnerable to malicious attacks. Outdated software, plugins, themes, or content management systems can provide an open door for hackers, potentially compromising your website's data and exposing your customers to security risks.
Regular web maintenance, including software updates, content refreshes, and link checks, is essential to keeping your website functioning at its best.