Transforming Laminar's Digital Presence with Custom Web Design & Effective SEO
A user-friendly website with over 100 pages for Laminar Pte Ltd, optimized for SEO, speed, and mobile responsiveness.


Project Overview
Laminar Pte Ltd, a leading provider of pipeline equipment and flood protection solutions, partnered with Ten-GB to revamp their extensive website with over 100 pages to accommodate their vast range of products. The challenge was to create a design that was not only visually appealing and user-friendly but also ensured that potential customers could easily find the specific products they needed. From content writing to SEO optimization, Ten-GB delivered a comprehensive solution that elevated Laminar’s digital presence and positioned them prominently in search engine rankings.


Challenges in Developing a Comprehensive Website for Laminar Pte Ltd
Managing a Large-Scale Website with Over 100 Product Pages
Laminar Pte Ltd's website overhaul required the development of more than 100 pages to accommodate their extensive product catalog. The challenge was to design an intuitive navigation structure that would allow users to quickly find the products they needed without getting lost in a complex web of information. Ten-GB had to ensure that every product page was easily accessible, logically categorized, and provided a seamless user experience.
Streamlining Content and Overcoming Industry Jargon
Another major challenge was creating content for such a vast website, especially given the highly technical nature of the engineering and construction industry. Ten-GB took on the task of understanding complex product details and industry jargon to write clear, relevant, and concise content for each product page. Streamlining the content to be suitable for the website while maintaining technical accuracy was crucial in ensuring both SEO performance and user engagement.
Mobile Responsiveness and Speed Optimization for Image-Heavy Pages
With numerous product pages containing high-resolution images, optimizing the website for mobile responsiveness and speed was a critical challenge. Ten-GB implemented a mobile-first design approach and conducted massive work on optimizing image sizes, compressions, and lazy loading techniques. The objective was to create a fast, responsive website that performed well across all devices, enhancing user experience and reducing bounce rates.

Solutions for Laminar's Website Overhaul
User-Centric Design and Streamlined Navigation
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Alignment With Brand Identity
Designed a clean and modern website layout that aligns with Laminar Pte Ltd’s brand identity and enhances visual appeal.
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Well-Organized Structure
Developed an intuitive navigation structure with a well-organized mega menu and all products page to help users easily locate products among the 100+ pages.
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Simplified UI
Simplified the user interface (UI) with clear categorization of products, ensuring visitors can quickly find the information they need without getting overwhelmed.
Strategic Content Development and SEO Optimization
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Content Strategy
Collaborated closely with Laminar Pte Ltd to understand complex product details and industry jargon, allowing for clear, concise, and SEO-friendly content writing.
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Maintained Technical Accuracy
Streamlined content across 100+ product pages to focus on relevant and valuable information that resonates with target audiences while maintaining technical accuracy.
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First Page Ranking on Google
Implemented a comprehensive SEO strategy targeting high-value keywords like "pipeline equipment Singapore," "valve supplier Singapore," and "demountable flood barriers," successfully achieving first-page rankings on Google for these terms.
Advanced Mobile and Performance Optimization
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Mobile-First Approach
Adopted a mobile-first approach to ensure the website is fully responsive, providing a seamless user experience across all devices, including desktops, tablets, and smartphones.
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Speed Optimisation
Optimized loading speeds by compressing images, implementing lazy loading techniques, and minifying CSS, JavaScript, and HTML, ensuring that the image-heavy pages load quickly without sacrificing quality.
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Improved User Engagament and Leads
Enhanced overall site performance through caching strategies and server-side optimizations, resulting in reduced bounce rates and improved user engagement, especially on mobile devices.
- Results
Our Commitment to Making an Impact
Following the new website launch and SEO optimization, Laminar Pte Ltd saw a 40% increase in organic traffic within the first four months. The enhanced site architecture, targeted keywords, and optimized content helped attract more relevant visitors looking for pipeline equipment and flood protection solutions.
With a focus on mobile-first design and performance optimization, there was a 60% improvement in mobile user engagement. The faster loading times, improved navigation, and optimized images contributed to a more satisfying user experience, leading to longer session durations and reduced bounce rates.
Laminar Pte Ltd’s website achieved first-page rankings on Google for competitive keywords like “pipeline equipment Singapore,” “valve supplier Singapore,” and “demountable flood barriers.” This success in SEO significantly boosted their visibility in search results, driving targeted traffic and increasing business inquiries.

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Looking to enhance your digital presence with a custom, SEO-optimized website?
Get in touch with TeN-GB to discuss your project needs. Whether in Sydney, Melbourne, or beyond, we can help your business achieve outstanding results online.
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