Revamping Tree Cutting’s Web Design & SEO
Learn how Ten-GB revamped Tree Cutting’s online presence with a custom website design, optimized for user experience, speed, mobile responsiveness and SEO.
Project Overview
Tree Cutting, a prominent provider of professional tree cutting and maintenance services in Malaysia, collaborated with Ten-GB to transform their digital platform. The goal was to create a modern, responsive, and SEO-optimized website that would improve user experience, drive organic traffic, and boost lead generation. With a focus on service clarity and user engagement, Ten-GB delivered a solution that enhanced their reputation and generated more qualified leads for the business.
Challenges in Redesigning the Tree Cutting Website
OutdateWebsite with Limited Service Information
The previous Tree Cutting website had an outdated design that lacked a clear structure for showcasing their wide range of services. Users found it difficult to understand the scope of services offered, which led to high bounce rates and low engagement. The challenge was to create a modern design that clearly presented the various tree cutting and maintenance services while keeping the website user-friendly and visually appealing.
Poor User Experience and Navigation Structure
The old website had a cluttered layout and ineffective navigation, making it challenging for visitors to find relevant information quickly. Users often got frustrated with the complicated menu structure and lack of a clear path to service details or contact forms. Improving user experience by simplifying the navigation and making key services more accessible was a crucial challenge.
Low Search Engine Visibility and Limited Lead Generation
The original website was not optimized for search engines, resulting in low visibility on search engine results pages (SERPs) for important keywords related to tree cutting services. Additionally, the website lacked clear calls to action (CTAs) and optimized contact forms, which affected lead generation and conversion rates. The challenge was to implement an effective SEO strategy and improve conversion elements to attract more qualified leads.
Our Approach
Modern Website Layout with Service-Focused Design
SEO Optimization to Dominate Local Search
A comprehensive SEO strategy was implemented to improve the website’s search engine visibility and ensure it ranks for critical keywords.
Lead Generation Enhancements
To drive more conversions, the site was designed with clear calls to action and user-friendly contact forms.
- Results
Our Commitment to Making an Impact
The new SEO strategy and optimized content structure led to a 45% increase in organic traffic within the first six months of launch. By targeting relevant keywords and providing valuable content, Tree Cutting achieved higher visibility in search engine results, attracting more qualified visitors.
With an improved layout and enhanced navigation, Tree Cutting saw a 55% boost in user engagement, as visitors were more inclined to explore multiple service pages. The clearer pathways and easier access to information reduced the bounce rate significantly.
The website achieved first-page rankings on Google Malaysia for key terms such as “tree cutting website portfolio” and “tree pruning services Malaysia.”
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